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Getting back to basics and excelling in emerging markets, says McCoy.
February 22, 2013
By: TOM BRANNA
Editor
Sheri McCoy knows she has her work cut out for her. The Avon CEO has been on the job for nine months now, and while the company’s recent past has been dismal, she assured analysts at the recent CAGNY event that better times are ahead. “Currently, Avon has been underperforming for years,” she acknowledged. “Our financial health has eroded (but) we have a clear sense of urgency.” Although the company posted better than expected results in the fourth quarter, eve...
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